Yesterday Google told us that Adsense ads are changing. Donna Bogatin thinks that this could be a trend towards a slightly more ‘evil’ approach with Adsense. The new ads are designed to perform

“even better for publishers and advertisers”

Read about the changes directly on Google’s Adsense Blog. Donna also talks about the new Pay Per Action model that is in the works and how it seems to go against the Google “Do no evil” mantra.