http://blog.nullvariable.com/2008/05/the-problem-with-contextual-advertising/#utm_source=rss&utm_medium=rss&utm_campaign=the-problem-with-contextual-advertising The musings of the Nullvariable Web Consulting Team. Thu, 04 Mar 2010 02:42:23 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://blog.nullvariable.com/2008/05/the-problem-with-contextual-advertising/comment-page-1/#comment-20 Igor The Troll Wed, 28 May 2008 19:05:00 +0000 http://blog.nullvariable.com/?p=70#comment-20 Just taking a Piss, so if I get lost will be able to find myself! lol Just taking a Piss, so if I get lost will be able to find myself! lol

]]> http://blog.nullvariable.com/2008/05/the-problem-with-contextual-advertising/comment-page-1/#comment-18 Anonymous Mon, 26 May 2008 19:27:00 +0000 http://blog.nullvariable.com/?p=70#comment-18 I agree, you are right on Null... I agree, you are right on Null…

]]> http://blog.nullvariable.com/2008/05/the-problem-with-contextual-advertising/comment-page-1/#comment-17 Freddy Nager Fri, 23 May 2008 15:09:00 +0000 http://blog.nullvariable.com/?p=70#comment-17 I recall a cop in Taiwan once saying, "One rat turd spoils the whole pot of rice." As with so many great services the internets have brought us -- such as email and social networks -- a few spammers and scammers have tainted the experience. Because of unitarded greedheads like Shopping.com, consumers will learn to ignore contextual ads just as they've learned to ignore noncontextual banner ads. Blame goes in part to the publishers and to the ad serving companies: they need to monitor what their sponsors are doing on their sites and services. Ass clowns like Shopping.com need to be kept in check. I know everyone is desperate to monetize their content, but at what cost? One legitimate advertising vehicle after another on the web has been undermined by shortsighted greed from all participants. Contextual ads are simply the next to fail. I recall a cop in Taiwan once saying, “One rat turd spoils the whole pot of rice.” As with so many great services the internets have brought us — such as email and social networks — a few spammers and scammers have tainted the experience. Because of unitarded greedheads like Shopping.com, consumers will learn to ignore contextual ads just as they’ve learned to ignore noncontextual banner ads. Blame goes in part to the publishers and to the ad serving companies: they need to monitor what their sponsors are doing on their sites and services. Ass clowns like Shopping.com need to be kept in check. I know everyone is desperate to monetize their content, but at what cost? One legitimate advertising vehicle after another on the web has been undermined by shortsighted greed from all participants. Contextual ads are simply the next to fail.

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