Just finished reading an article @guykawasaki linked to on Twitter about a great new idea. The idea is that there are a lot of great blogs out there that have great content but that are overlooked. Sadly this leads to good writers having a hard time being motivated and often what could have been great blogs die out because of it. So the idea is that this group will take a new blog with great content under their wing for a couple of weeks and everyone in the group will read and comment on that blog during that time.

I think its a great idea but its needs some polish. At this point there are 581 comments to that blog post. That is a lot of people! I really think that there are a lot of deserving blogs out there that could benefit from this impact but I think sending 400-500 people to a single blog is crazy! If the people commenting on this post are really excited about being active and contributing like this then awesome. They should be broken down into smaller groups. If you figure a 50% rate of people actually being active every day/week then smaller groups of about 40-50 would be much more optimum. This size will keep the blogger from being bogged down with too many comments and allow the wealth of these visitors to be spread around much more effectively. If we just send 500 people to a new blog every week it will take some time to get around.

Even better if these groups are randomly generated so that no one could complain that someone got a celebrity blogger visiting their site and they didn’t since the groups are randomized. Also would be good if the groups were based on activity some how. Perhaps we could build a script that crawls the blogs in question and checks for comments from the groups members. It would be a great way to ensure fairness in assigning people that want their blog to be given a chance at this attention too. If you’re not participating then you don’t get to show up in the queue.

Just a few of my thoughts on this lazy, sleepy afternoon in Iowa. Getting ready to pack up and head back to South Carolina in the morning.

Tagged as: blogging, comments, content, karma, marketing